Email marketing can be a very effective tool in reaching clients and potential customers. With the number of email addresses in the world expected to reach over 4.3 billion by the end of 2016, the possibilities to gain customers through email marketing is endless.
More and more consumers are staying connected through email. With 95 percent of consumers using email, you definitely want to utilize this marketing effort as a way to promote your business.
Not only is email an effective way to inform your customer base about your business and its products and services, it is extremely cost effective, ranging from free to only a nominal fee if you use an email service. This makes email marketing a very attractive way to advertise with your customer base.