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Improve Your Email Marketing Tactics with These 6 Simple Steps

Improve Your Email Marketing Tactics with These 6 Simple Steps

Woman Business MarketingEmail marketing can be a very effective tool in reaching clients and potential customers. With the number of email addresses in the world expected to reach over 4.3 billion by the end of 2016, the possibilities to gain customers through email marketing is endless.

More and more consumers are staying connected through email. With 95 percent of consumers using email, you definitely want to utilize this marketing effort as a way to promote your business.

Not only is email an effective way to inform your customer base about your business and its products and services, it is extremely cost effective, ranging from free to only a nominal fee if you use an email service. This makes email marketing a very attractive way to advertise with your customer base.

Woman Business MarketingEmail marketing can be a very effective tool in reaching clients and potential customers. With the number of email addresses in the world expected to reach over 4.3 billion by the end of 2016, the possibilities to gain customers through email marketing is endless.

More and more consumers are staying connected through email. With 95 percent of consumers using email, you definitely want to utilize this marketing effort as a way to promote your business.

Not only is email an effective way to inform your customer base about your business and its products and services, it is extremely cost effective, ranging from free to only a nominal fee if you use an email service. This makes email marketing a very attractive way to advertise with your customer base.

What is Email Marketing?

First, let’s understand what email marketing is and what it can do for your business. Email marketing is promotional emails that you send from your business informing customers about anything you have going on with your business. This can range from content marketing, sales, special promotion, and product announcements to events your business is having. The possibilities are endless.

The benefit of using email marketing versus social media or another medium is that you can very easily customize the content. You can get your message across through words, images and even video, allowing for a very personal email message.

Email allows you to reach a lot of customers in quick way and with every $1 spent on email marketing, businesses are seeing a ROI of $38, making it a good investment. Through email marketing you can easily connect with thousands of customers, leaving them to read you message when it’s convenient for them. Consumers are even seeking out these emails from businesses as a way to stay up-to-date with what is happening at businesses they frequent.

 

Email marketing concept

Improving Your Email Marketing In 6 Steps

Now, let’s look at some ways you can go about improving your email marketing campaigns. This will help you get the best results from the emails you send to your customers and will help increase your ROI on each message sent.

  1. Customize Your Emails Based On Interest

The biggest way to alienate your customer base is by sending emails they don’t care about. You want to customize your content with your email marketing and warm your customers up so they are more likely to turn to your business when they are in need of what products and services you offer.

Sending blanket email messages to your entire customer base can cause them to opt-out of your mailing list, reducing your potential reach and potential sales. Send emails based on what your customer has shown you with their past history that they are interested in.

You can have users select the topics that interests them when they sign up so you know to only send them emails on what they want to receive. You only have a few seconds to gain a customer’s attention when you send an email, so you need to do everything you can to avoid them deleting your message from their inbox.

  1. Offer Incentives

Consumers are attracted to messages that mean they will save money. They like to get something in return for their effort. A good way to ensure a customer acts on your message is to offer them an incentive that may give them a discount on purchasing from you. These carefully crafted email messages, create a buzz about your business, which customers will be excited to take advantage of.

By offering a sale or special promotion, you will be sure to spark interest in your business as transactional emails have eight times more opens and clicks than any other type of email you send. These types of emails generated more revenue than any other email you will send about your business.

  1. Segment Your Mailing List

Sending targeted and personal emails that your customer is interested in will go a long way in the effectiveness of your email marketing campaign. Through email marketing you are working to build the relationship with your customer base and by sending targeted emails that affects them, they will reward you with their patronage.

Use the demographics and buying habits of your customer list to customize your message to each group that you segment from your email list. If you want to increase customer engagement, make the message relevant to the subscriber as 74% of marketers say targeted personalization increases customer engagement. You don’t want to send an email to a customer with an offer that doesn’t pertain to them as this will just annoy them and have them deleting your message now and in the future.

  1. Optimize Your Email for Mobile Devices

With every email that you send, you want to make sure you optimize your email for mobile device viewing as more than half of Americans own a smartphone. With so many customers choosing to view email through mobile devices, you want to make sure you cater to this market.

Sending an email that isn’t designed to be viewed on a smartphone will only frustrate your customers and have them ignoring your message. You want your email to be viewed by as many people as possible no matter what type of device they are using.

  1. Integrate Your Social Media Accounts

Email marketing is the perfect opportunity to promote your social media accounts and grow your fan base. With every email you send out include links to your social media accounts. This will help your customers find you on these sites and will just be another way to increase your customer base.

On the reverse, use your social media accounts to promote your email marketing sign up list. This is a great way to do some cross promotion and have customers interacting with you no matter where they look.

  1. Track Your Email Marketing

Another benefit of email marketing is the ability to track what your customers are doing with your message. You can look at open rates to evaluate how successful your email marketing campaign was and through links in the email, see what interested them the most. This will allow you to make adjustments on the next email message you send and take advantage of those techniques that worked.

You can also look at the percentage of your email list that was delivered. This will give you a good indication of what percent of your email list was delivered and help you remove contacts that are inactive.

Email marketing is a sure fire way to reach a lot of customers with a message that matters to them. Remember to keep it personal and relevant to their interests to get the biggest impact from the email message you send.

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