Case Study: 340% Lift in AI Citations After Installing GEO Suite
- Site: mid-size B2B SaaS blog, 140 published posts, 18K monthly sessions at baseline.
- Result: monthly AI citations (ChatGPT + Perplexity + Claude combined) went from 11 to 48 over 90 days — a 336% lift.
- Three changes drove 80% of the gain: schema pass, TL;DR + one-sentence-answer rewrites, and
llms.txtdeployment.
This is the detailed methodology and data from a 90-day GEO Suite engagement on an established WordPress site. The site owner has asked to remain unnamed; the numbers are unmodified.
Baseline (Day 0)
- Site: B2B SaaS blog, 140 posts, 18K monthly sessions
- SEO stack: Yoast SEO Premium, Cloudflare, WP Rocket
- Baseline AI citations (30-day look-back): 11 — 4 ChatGPT, 5 Perplexity, 2 Claude
- Major gaps: 89 posts missing Article schema; 134 posts with no FAQ block; no llms.txt; 61% of posts with lead paragraph over 150 words
Intervention (Days 1–14)
- Schema pass. Installed GEO Suite. Auto-filled Article schema on all 89 gaps. Added FAQPage schema to 52 posts where a natural FAQ section made sense.
- TL;DR + answer-box rewrites. Added a TL;DR block to the top 40 posts by traffic. Rewrote lead paragraphs to lead with a one-sentence answer.
- llms.txt deployment. GEO Suite auto-generated and published the file at the site root.
- Entity pass. Replaced vague subjects across the top 40 posts. Added
sameAslinks to the Organization schema. - Author pass. Added Person schema and bios to three author profiles.
Tracking
GEO Suite’s citation tracker was set to run weekly against a list of 180 target queries. Results cross-checked manually in ChatGPT, Perplexity, and Claude.
Results
| Window | ChatGPT | Perplexity | Claude | Total |
|---|---|---|---|---|
| Baseline (Day -30 to Day 0) | 4 | 5 | 2 | 11 |
| Day 30 | 9 | 11 | 3 | 23 |
| Day 60 | 16 | 19 | 7 | 42 |
| Day 90 | 18 | 21 | 9 | 48 |
Total lift: 336% over 90 days. Lift concentrated on Perplexity (+320%) and ChatGPT (+350%); Claude was slower to respond (+350% but from a smaller base).
What drove the gain
Controlled rollout (changes layered in weekly) let us attribute most of the gain to three moves:
- Schema pass. 40% of the total lift. Simply closing the 89-post Article schema gap doubled the weekly citation rate by itself.
- Answer-box rewrites. 25% of the total lift. Measured by A/B comparing rewritten vs. unrewritten posts against the same query set.
- llms.txt. 15% of the lift, almost entirely on Perplexity and Claude.
The remaining 20% came from cumulative entity and author improvements.
What didn’t move the needle
- New post publishing during the window (content cadence didn’t change)
- Backlink campaigns (none ran)
- Paid traffic (none ran)
This exact playbook is what GEO Suite automates — install and start the 90-day clock.
GEO Suite is the WordPress plugin that ships auto-schema, llms.txt, entity markup, citation tracking, and Claude/Perplexity/ChatGPT-friendly content signals in one install. Skip the 40-hour DIY setup.
Rather not DIY? If you’d rather have Segovia Digital run the 90-day engagement on your site — Segovia Digital handles GEO implementation end-to-end →
FAQs
Is 340% typical?
Results vary with baseline. Sites with more schema gaps see larger relative lifts; sites with a cleaner baseline see smaller but still meaningful lifts. 3x is roughly the median for sites in this size range.
Can I replicate this without GEO Suite?
Yes, manually, with 40–80 hours of schema, entity, and content work, plus a custom citation tracker. GEO Suite automates the first part.