7 Advantages of Local SEO Services
If you’ve heard of Search Engine Optimization (SEO), you’re familiar with strategically designing your online content to rank higher on global search engines.
Yet, did you know that by optimizing local SEO services you could increase your chances of connecting with customers physically close to where you are?
In fact, more than half of mobile search queries are of local nature, as are in-store searches. People want local, and they want it at their fingertips.
Boosting your visibility with this nearby audience is a key way to grow your business. It also helps ignite word-of-mouth marketing and builds brand recognition.
Today, we’re taking a look at seven advantages local SEO services have to offer, so you’ll never have to second-guess whether investing the time and effort is worth it.
Ready to get started? Let’s go!
1. Local SEO Services Ignite Customer Action
When a customer enters an online inquiry to find businesses nearby, the lag time between browsing and buying is significantly shortened.
The reason is pretty simple: We live in a fast-paced, digital world where almost any information we need is readily accessible at our fingertips. As such, it’s easy to wait until the last minute when searching online for a local business.
The reason? Consumers know there will be options available no matter what. And when they find one that fits their bill? They act quickly.
In fact, Google research reveals that 50% of customers who made a local search on their smartphone visited a local store that same day. In addition, 18% of those searches led to a purchase that day, compared to only 7% of other search types.
For your business, this means that appearing higher on local search results isn’t just good for exposure. It can directly impact your bottom line for the better.
2. Time-Sensitive Searching Boosts Appeal
Local searches are often time-sensitive, meaning that the customer is most likely looking for a product or service to use right then, or in the near future.
As such, by utilizing local SEO services to appear higher on these types of search results, you’ll increase the odds of converting a prospect to a paying customer.
Contrarily, if local SEO is not optimized, you may run the risk of showing up too far down the list of convenient options.
3. You’ll Help Your Customers Find You
When it comes to standing out and besting the competition, local business owners know that location is key. That’s why local SEO services are designed to make your location as visible and easy-to-access as possible.
Research reveals that every month, customers visit 1.5 billion destinations based on the responses to their Google searches alone.
To be included in that mix, it’s necessary to help your audience find you. As local SEO services help you climb the search engine ranks, your address will become more visible and obtainable for those closest to you to use.
4. Online Business Directories Boost Exposure
A key first step of local SEO services is to get your business profile included in an online business directory. A few top options include Yelp, Foursquare, and Google My Business.
These profiles can be as bare-bones or complex as you prefer, though the more dynamic and data-driven they are, the more likely they’ll be to catch the eye of a qualified lead.
Online directories are often some of the top results that appear for local searches. They also boast higher conversion rates than marketing through more traditional means, such as the newspaper.
5. You’ll Meet Them Where (and When) They Are
Your business hours may end and you may close your doors at 5:00 p.m. but what happens if an interested lead wants to learn more about your company at 6:00 p.m.? What about midnight or 2:00 a.m.?
Now, you can ensure that even if you’re away, your prospects and leads can access your online presence, browse your offerings, and contact you if necessary.
Local SEO services are designed to boost visibility on any device, including mobile. As there are more than 2 billion mobile Internet users worldwide, this vastly improves your opportunity for connection.
By reaching customers where they are, in the places and at the hours they need, you’ll be top of mind when they decide to act on their research.
6. ROI is High and Measurable
Have you ever spent days creating and handing out business flyers, or making cold calls to advertise your business?
If so, you know that the Return on Investment, or ROI, of much of traditional marketing, can be difficult to track.
You can distribute pamphlets 24/7, but unless you survey every customer who has an interaction with your brand, it will be difficult to determine which ones came in because of what they read.
Yet, with local SEO services, you can see directly where your investment is going. Web traffic, browse time, cart abandonment rate, and more, can be tracked and analyzed to see just how local customers are interacting with your site.
7. You Can Brand Trust and Recognition
As your company name continues to show up in local search results, and as you build your online business directory to include features such as user reviews, your brand recognition is likewise expanded.
Want to start a local chain reaction to turn your community into a solid pool of leads? Local SEO services help you get there.
As you build your local online presence and brand name, it only takes one satisfied customer to create a ripple of opportunity. Studies show that when customers feel trust toward a brand, 83% will recommend it to others. Moreover, 82% will continue on to become loyal, frequent users themselves.
Building Your Online Reputation: Your Expert Resource
If you’re ready to get noticed and stand out from the local crowd of competitors, we’d love to help.
We offer SEO optimization to improve your visibility and boost your exposure. From keyword selections to a free technical audit, we’ll ensure your online presence is dynamic, accessible, and poised for success.